In the age of social media, it’s so important to stay organized and on top of all your digital marketing efforts. It may seem a little overwhelming with all the different platforms to maintain such as Facebook, Instagram, Twitter, LinkedIn, etc. Not to mention, each platform has its unique set of features one has to upkeep. This is why most businesses and professionals utilize content calendars.

An elevator pitch is important because it communicates the most crucial aspects of your business and services within that short amount of time-- it streamlines and answers the question “What do I do?” while providing critical content on “how I can help.”