vcm insiders

in this blog, we’re all about sharing our most valuable marketing lessons, industry trends, and actionable advice to help you stay ahead of the curve. <3

Vania Portilla Vania Portilla

THE MERGE

The merge of traditional and social media has reshaped how we create, consume, and interact with information. As we navigate this dynamic media landscape, it's crucial to balance innovation with responsibility.

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Vania Portilla Vania Portilla

5 evergreen short-form content ideas

Plant evergreen content seeds to establish your brand as a thought leader and save time. Try quick guides, case studies, FAQs, addressing common mistakes/myths, or making comparisons to keep your content fresh and valuable.

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Vania Portilla Vania Portilla

community-led vs. product-led content

The million dollar question: how do you know if your team should be focusing on product-driven or community-driven content– AND is it possible to do both? In case you’re wondering, we’re talking about organic social media – not paid media.

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Vania Portilla Vania Portilla

hispanic heritage month

Every year, Americans celebrate National Hispanic Heritage Month from September 15 to October 15, by celebrating the history, contribution and culture of the Caribbean, Central and South America.

Get to know the difference between hispanic and latin as well as 11-Hispanic owned brands you should know about.

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Vania Portilla Vania Portilla

canva templates: halloween IG stories

Hear me out, an IG story segment where you can show a bit of brand personality by taking viewers through a variety of halloween choices your brand would make if it were a human.

Get your FREE Canva templates for your halloween story post here!

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