vcm insiders
in this blog, we’re all about sharing our most valuable marketing lessons, industry trends, and actionable advice to help you stay ahead of the curve. <3
hot take: you don't need new content
If content creation feels like a big lift you just don't have time for, here's an idea… repurpose your existing, unedited content.
the art of unexpected marketing
Inspired by Steven Bartlett’s "The Diary of a CEO," this blog highlights key storytelling principles and showcases how the French fashion house JACQUEMUS employs creativity to stand out.
5 evergreen short-form content ideas
Plant evergreen content seeds to establish your brand as a thought leader and save time. Try quick guides, case studies, FAQs, addressing common mistakes/myths, or making comparisons to keep your content fresh and valuable.
community-led vs. product-led content
The million dollar question: how do you know if your team should be focusing on product-driven or community-driven content– AND is it possible to do both? In case you’re wondering, we’re talking about organic social media – not paid media.
hispanic heritage month
Every year, Americans celebrate National Hispanic Heritage Month from September 15 to October 15, by celebrating the history, contribution and culture of the Caribbean, Central and South America.
Get to know the difference between hispanic and latin as well as 11-Hispanic owned brands you should know about.
canva templates: halloween IG stories
Hear me out, an IG story segment where you can show a bit of brand personality by taking viewers through a variety of halloween choices your brand would make if it were a human.
Get your FREE Canva templates for your halloween story post here!
15 NON-BASIC marketing ideas for spooky szn 🎃
This weekend marks the beginning of October and we're kicking off this spooky season with some festive marketing ideas to get your brand involved in the festivities.
vcm talks
vcm talks is a social media series where we chat with different professionals across different industries to discuss branding, marketing, business & so much more!