Pitch Perfect: Creating an Elevator Pitch

You know, it happens, you run into an old friend and after saying hello, they ask you what you’re currently up to. You don’t want to look like a deer in headlights or worst, start putting things together that don’t even make sense-- instead you want to maximize moments like this as opportunities to create business relationships, to build up your network and more!

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your business does. You can also use it to create interest in a project, idea, or product – or even in yourself. A good elevator pitch should last no longer than a short elevator ride, hence the name, of 20 to 30 seconds. An elevator pitch is important because it communicates the most crucial aspects of your business and services within that short amount of time-- it streamlines and answers the question “What do I do?” while providing critical content on “how I can help.”

It can take some time to get your pitch right. You'll likely go through several versions before finding one that is compelling, and that sounds natural in conversation. The steps to create a powerful pitch are:

1. Identify your goal - Start by thinking about the objective of your pitch. Identity if you are talking to a potential client or if you are talking to someone who can potentially help you and your business. Learn the difference and create pitches accordingly.

2. Explain what you do - Focus on the problems that you solve and how you impact your customers; whether it’s through fashion, food or you own a non-profit, your business should always impact society in a positive way.

3. Share your USP - Identify what makes you, your organization, or your idea, unique. You'll want to communicate your unique selling proposition, or USP, after you've talked about what you do.

4. Start a Conversation - Take a second to turn the attention back to the person you’re talking to and ask them something that will spark an interest or involve them more into the conversation. The idea here is to create a memorable experience for the person you are talking to.

While creating an elevator pitch might not be the most important thing you need to do, being well prepared at any given moment can really make a difference in your career. Remember when luck is what happens when opportunity meets preparation!

Article by VCREATIVE Miami