Miami Swim Week is a multi-day fashion fair composed of a dynamic calendar that includes experiential events, leading trade shows, and satellite programs that support emerging and independent designers. This year, VCREATIVE Miami attended Miami Swim Week and brought two of our clients along for the ride - a fabulous (and hectic) weekend it was!
Miami Swim Week is known to be chaotic, filled with great energy at breathtaking shows. As one of the biggest events in Miami that happens every summer, we knew that this would be a great opportunity for our clients to connect with the Miami community. Networking was definitely a big priority as well as making sure everything ran smoothly for both of our clients.
DISGO, a social platform that makes it easy to plan + book events while connecting you with cool experiences and people sponsored PARAISO Miami Beach, one of the largest event producers for MSW. From a Boohoo Versace Mansion Party to Sports Illustrated Runway Show, the views were truly spectacular.
Because we were representing our clients, we were able to network and use the amazing opportunities given by attending these huge shows to leverage that. From this weekend alone we were able to gain more followers on Instagram and overall a larger group of eyes to the DISGO app in general.
DG Water Bottles + Temporary Tattoos
SWAY, a natural energy drink with your daily dose of vitamins, sponsored Back To Eden, an event organized by The Wonder Woman Initiative. The Wonder Woman Initiative gives the spotlight to women breaking grounds within their communities. Through the curation of unique events and fashion shows, the goal is to amplify their voices in a unique yet impactful way.
To get people excited for SWAY, the team went around to the guests and offered for them to try the energy drink to record their first impression on camera. We had multiple people say they were surprised that it wasn’t too sweet, yet it was still so tasty! It was lovely seeing such wonderful feedback at these events.
Backstage at the Back to Eden show
During the Back To Eden event, there were short inspirational speeches in between each brand runway. VCM founder Vania Portilla gave a 5 minute speech that included a brief but powerful message about leading with intention and learning how to step into our own power and intuition.
Overall, MIAMI SWIM WEEK 2021 was absolute success and we want to share with you our tips on event planning!
How to sponsor a local event: plan very far ahead, find an event that suits your size of company and budget, ideal audience is of course key, what’s in it for them to relate to you.
Running your own event: add value to your community, entertain the audience with fun activities/performances and connect every detail of the event to what you are selling.
Networking & collaborating: engaging with your community is so important! A great way to do this is by getting sponsors, goodie bags, speakers, etc.
We hope you enjoyed our recap and found some helpful advice with our tips. Make sure to follow us on Instagram for more fun events like these!
