pure beauty sobe
From visual identity to social storytelling, our work with Pure Beauty SoBe is a perfect example of what happens when strategy and creativity meet consistency.
We’ve been managing their social media for several months, blending graphic stories and branded carousels to create a feed that feels cohesive, elevated, and unmistakably them. Alongside regular pro-level photo and video shoots, we’ve guided their team in creating their own organic, on-trend content—empowering them to show up authentically while staying on-brand.
On the design side, we kicked off with a refreshed brand guideline to support their upcoming website revamp—introducing a clean, elevated palette, typography system, and modern brand elements.
We then redesigned their service menu, replacing a bulky trifold with a simple, scroll-friendly version that’s clear, minimal, and beautifully on-brand. From there, we crafted business cards, promo handouts, and a full event kit including digital and print-ready flyers, menus, and social assets—all designed to elevate the client experience and stand out at in-spa events.
This partnership is the perfect blend of creative direction, visual harmony, and long-term brand growth.
