This week, Tami joined us on #VCMTALKS to chat about how she got started on her journey with podcasting and PR. She shared so much valuable info for those who are looking to dive into the podcast world with intention.

MEET TAMI

She is a community lead at The LAB Miami, podcast producer of The Big Idea Box Podcast, and the founder of Create Space with Tami, a PR & production agency representing Black creative professionals.

“Podcasts are the new way of digesting information, the new version of radio.” - Tami

Tami explains why podcasting is such a great tool to build an audience. Here are some of the main takeaways:

1. Helps create community with like-minded individuals. A tool to create a space where people are heard, seen and understood. 

2. Emphasizes your brand position by bringing in an organic group of people. Podcasting is a reflection of your brand. 

3. Draws attention to everything else your brand has to offer: services, products, affiliation.

Tami emphasizes how podcasts are a great platform for someone who wants to control their narrative by choosing how, when, and why you say something. Podcasts allow for others to feel like they are a part of the experience, a fly on the wall in someone else’s conversations.

Because podcasts are so low-commitment, listeners are able to connect with you while multitasking and doing different activities like such as working out, doing chores, shopping, etc.

Are you thinking about creating a podcast for yourself? Here’s some stuff to think about:

• Do your research: What kind of space are you looking to create and is there a need for it? Figure out your niche.

• Do the branding work: What is your WHY? Why are you doing this? Does your niche align with your values and goals? What is your brand aesthetic?

• Find your angle: How are you providing value for your audience? What do you want the main takeaways to be?

• Format: How long will each episode be? How many times a month will you be releasing an episode? Will you have a co-host or guests?

• Plan of action: How are you going to set yourself up for success? Are you committed to investing the time into building your platform?

Free 15-Minute Consultation

Tami is offering 15 minute podcast and PR consultations to better understand your needs as a creative professional looking to amplify their visibility.

Reach out to her on Instagram— @createspacewithtami to set up your consultation.

Thanks again to Tami for sharing your knowledge on all things podcasting. Don’t forget to check her out on her socials! If you’d like to watch our conversation, click here.